Frequently Asked Questions 

1. Who are some of the major companies or chains using Nathan’s products?

Today you can find Nathan’s products being served in our own restaurants, in over 8,000 Supermarkets and in over 12,000 Foodservice operations. Some of the larger companies using our products include: Subway; K-mart; Wal-Mart; Johnny Rockets; the New York Yankees; Aramark; Auntie Anne’s; Stadiums, Theme Parks; Theaters and Caesar’s Palace.

2. Are there any fees or royalties involved in the Branded Products Program?

Under the Hot Dog Program there are no fees or royalties. The Franks, Fries & More Program requires a $7,500 Marketing Fee.

3. Where do I get products for either of the programs?

We have relationships with most of the major distributors in the country. Our key distributors are Sysco, US Foodservice, McClane and HT Hackney.

4. Can I use Nathan’s signs and logos to promote the products I sell?

If you are only selling Nathan’s Franks, you can use the name on your menu or menuboard, along with point of purchase materials provided by the Company. If you are part of the Franks, Fries & More Program, you can create a Nathan’s image for your operation by using Nathan’s signs, colors, trade dress, paper goods and marketing materials. All design items must be approved by the Company.

5. Do I have to buy my equipment from Nathan’s and what will it cost?

Nathan’s has developed certain logoed equipment to be used in both the Hot Dog Program and the Franks, Fries & More Program. The roller grills, steamers and bun warmers all have Nathan’s identification that will help promote the product. This equipment is available through Nathan’s suppliers. A price list is included in our brochure. You do not have to use logoed equipment in the Hot Dog Program.

Franks, Fries & More Program will require more equipment, in particular Fryers, Hood Systems and Drink Dispensing Equipment. These too can be purchased through Nathan’s, but you are not required to do so.

6. How do I get Marketing Materials to promote the Nathan’s Products I am selling?

You can contact our offices in New York, and we will be glad to provide you the materials you need.

We also have Brokers and Distributors throughout the country who can supply you with these materials. For a list of Brokers and Distributors please call us at 516-338-8500, extension 244.

7. Will you help me with an equipment layout and floor plan for my Franks, Fries & More operation?

Yes – all you have to do is provide us with detailed information on the space you have to develop the program and we will provide you with a plan for that space.

8.What if I have a location but can’t put in a Hood and Fryer?

There are many great locations that simply can’t install the ventilation system necessary to accommodate a hood and deep fry system. We can help you develop the program using ventless fryers and other equipment that will allow you to prepare Nathan’s products as they should be. One of the advantages of the Franks, Fries & More Program is that very limited physical space is needed to implement the program.

9. Can I co-brand the Nathan’s Program with my existing operation?

We are about as good a co-branding partner as you can find. Ours is a simple operation that can work with almost any other food service operation. We are a natural fit for many single product concepts such as ice cream and custard shops or operations such as pizza or sub shops.

10. I’m interested, how do I get started?

If you are interested in either the Hot Dog Program or the Franks, Fries & More Program, just fill out the enclosed “I’m Interested” card and send it to us. If you would like to talk to someone at our offices, just call us at 516-338-8500, ext. 244.

 

For more information contact
Nathan's Food Service Division
at This email address is being protected from spambots. You need JavaScript enabled to view it.
or call us at 1-800-NATHANS ext. 240

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