"Ready. Set. PLAY!"

"Ready. Set. PLAY!" - Nathan's Famous is making Play Possible for Kids


Too many kids are missing out on the childhood they deserve. That’s why Nathan's is teaming up with KaBOOM! for the "Ready. Set. PLAY!" initiative, to bring balanced and active play to kids across America.

Play is on the decline throughout America and is disappearing from homes, schools, and communities.

  • Between 1999-2009 on a typical day, kids spent more than 7 hours on screen time.
  • Only 1 in 4 children have 60 minutes of physical activity every day.
  • In neighborhoods without a park or playground, the incidence of childhood obesity increases by 26%.


Promoting Play

See what “Ready. Set. PLAY!” has done so far:

Through "Ready. Set. PLAY!" Nathan's is able to help KaBOOM! bring balanced and active play opportunities to children who need it, and celebrate active lifestyles in communities nationwide.

As part of the “Ready. Set. PLAY!” program, Nathan’s is hosting a series of Play Days across the country to help celebrate those groups who have made a commitment to support the importance of play. They’re bringing old-fashioned fun to many neighborhoods and schools, and their respective community members. Kids, parents, teachers and community leaders are rolling up their sleeves and playing – celebrating all the “playmakers” who are making play possible in communities around the country.


Play Grants

Also as a part of Ready. Set. PLAY!, Nathan’s awards Play Grants which give organizations special Richard Petty Motorsports VIP experiences. These race events are a great way to say thank you to local play makers who make active play possible for children in their communities.


Playground Build in Kissimmee, FL

In December of 2014, as part of the “Ready. Set. PLAY!“ initiative, Nathans Famous, KaBOOM!, the City of Kissimmee Parks and Recreation Department and Community Vision partnered together to build a new Coney Island themed playground.

Design Day

Nathan's Famous and KaBOOM! meet with city leaders, community members and local children to put crayon to paper and form a vision of the future playground.



The Build

Over 200 people came together to roll up their sleeves in an effort to build a brand new playground for the children in the Kissimmee community.


How You Can Help

Learn more below about how you can help support
KaBOOM! and active play!

Text To Donate

Text the word PLAY to 20222 from your mobile phone to donate $10 to KaBOOM!

A one-time donation of $10 will be added to your mobile phone bill or deducted from your prepaid balance. Donor must be age 18+ and all donations must be authorized by the account holder (e.g. 18+ and all donations must be authorized by the account holder (e.g. parents). By texting YES, the user agrees to the terms and conditions. All charges are billed by and payable to your mobile service provider. Service is available on most carriers.

Donations are collected for the benefit of KaBOOM! by the Mobile Giving Foundation and subject to the terms found at www.hmgf.org/t. Message & Data Rates May Apply. You can unsubscribe at any time by texting STOP to 20222; text HELP to 20222 for help. The KaBOOM! privacy policy can be found at http://kaboom.org/home/privacy_policy.