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It began as a nickel hot dog stand in Coney Island in 1916
and grew to become the much-loved New York institution
now available throughout the United States and overseas.
Nathan's Famous recently entered a dynamic new stage,
evolving from a company that owned and operated
restaurants to a company that owns and markets brands.
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For the majority of its 85 years,
Nathan's focused on the sale of its
products through fast-food
restaurants. Recently, however, the
company has implemented an
aggressive strategy to expand the
reach of its brand by diversifying
product offerings and adopting an
expanding points-of-distribution
program.
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Nathan's has reached out to its customers, offering its
signature products through programs that are more
profitable and less capital intensive. For example, today
consumers are often delighted to find small Nathan's
outlets situated within Home Depot improvement centers.
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International master franchise
agreements have recently
placed Nathan's in Israel and
Egypt. Domestically, we've
added club stores and even
Canteen vending machines
to our constantly expanding
distribution.
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At the same time, Nathan's Branded-Product Program has
grown to over 1,400 points of sale. This highly-popular
program enables independent foodservice operators to sell
Nathan's products with no up-front franchise fees or
ongoing royalties at venues such as airports, B&I accounts,
hotels, sports arenas, convention centers, colleges, and
convenience stores.
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Nathan's is now poised to implement
the same strategy for Kenny Rogers
Roasters, a recently acquired brand. The opportunities are enormous for the combined family of brands, which as of September, 2001 consisted of 24 company-owned units , 380 franchised or licensed units and more than 1,400 branded- product points of distribution in 41 states, the District of Columbia and 17 foreign countries. Nathan's also owns the exclusive rights to co-brand Arthur Treacher's Fish & Chips.
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| Kenny Rogers Roasters Corporate Profile |
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