This website and any related websites, microsites, mobile applications and social media platforms (each, a “Site” and collectively, our “Sites”) are owned and operated by Smithfield Foods, Inc. or one of its subsidiary companies and its licensor Nathan’s Famous Systems, Inc. (collectively, “Smithfield”). Smithfield knows your privacy and security are important, so we are very sensitive to the privacy concerns of those who use our Sites.
Information We Collect and How We Use It
Information You Provide Directly to Us
When you participate in or register on the Site for promotions, offers, programs, contests, or sweepstakes, or otherwise communicate with us, you may directly provide us with certain information, including, but not limited to, the following types of personal information:
Payment card information (such as payment card number, expiration date and security code) and information related to your purchases;
Age or birthdate
Family or household information
Information about your interests, hobbies, product preferences, or shopping activities
Information you allow a third party service, such as Facebook, Twitter, or Instagram, to provide to us.
We may also offer you the opportunity to sign up for email newsletters and other communications and promotional materials. We may collect your name, email address, zip code, state and other information for purposes of sending those communications.
Information We Collect from Social Networking Services
If you choose to access or use social networking services, such as Facebook, Twitter, Instagram, etc., we may receive certain personal information that you make available to those services. We encourage you to review the privacy policies of each social networking service you use to understand how your information may be used and shared by the service or third parties and to set your privacy settings on those services in accordance with your preferences.
Information We Collect by Automated Means When You Visit Our Sites
When you visit any of our Sites, we may collect certain information by automated means, using technologies such as cookies, web server logs, web beacons, or other technologies that collect information about your computer or device and your online activity.
In conjunction with the gathering of information through cookies, our web servers may log information such as your device type, operating system type, browser type, domain and other system settings, as well as the language your system uses and the country and time zone where your device is located. The web server logs also may record information such as the address of the web page that referred you to the Site and the IP address of the device you use to connect to the Internet. They may also log information about your interaction with the Site, such as which pages you visit, links you click and the items you view. To control which web servers collect information by automated means, we may place tags on our web pages called “web beacons,” which are small files that link web pages to particular web servers and their cookies.
Information We Obtain from Other Sources
We may obtain information about you from other sources, such as from your devices, family and friends, our subsidiaries and other brands or businesses in the Smithfield family of companies, vendors who provide services on our behalf, our business partners (such as our licensees and promotional partners), corporate customers, online advertising technology companies, government entities, data aggregators and consumer data resellers and public databases.
This information may include, without limitation, identifiers (such as your name, email address and postal address), demographic information (such as your age, gender, marital status and income level), commercial information (such as your purchasing behavior, interests, hobbies and product preferences), online activity and publicly available information.
We also may collect additional information or use the information listed above in other ways for which we provide specific notice at the time of collection.
How We May Use Information
We may use any information we collect on or through the Site, from other commercial sources, or in connection with a promotion, offer, contest, sweepstake, or social networking service, to operate, evaluate and improve our business, products, services and Sites, to communicate with you and provide information to you regarding our products, services and promotions, and to customize and optimize your experience on the Site. We also may use information we collect in other ways for which we provide specific notice at the time of collection.
Other specific ways we may use this information include, without limitation, the following:
To provide you with information about our products, services, and promotions
To create and manage your account
To enable you to use certain features of the Site
To verify your identity and respond to your comments or questions about our products, services, promotions, or company
To process and fulfill your online purchases
To register you for contests, sweepstakes, or promotions for which you have requested to be registered and to administer such contests, sweepstakes or promotions
To better understand our customers and product needs
To provide you with services or offers you have requested
To help us develop new and improved products, services, promotions and websites
To conduct market research, analysis and data analytics
To determine the effectiveness of our advertising and marketing
To analyze our products, services, promotions and websites
To administer, manage and optimize our Sites
To identify and prevent fraud, unauthorized transactions, claims and liabilities
To perform accounting, audit, billing reconciliation and collection activities
To manage risk exposure and quality
To comply with or enforce legal requirements, industry standards and our policies and terms.
Sharing of Information
We may share information we collect or that you provide to us on or through the Site, or in connection with a promotion, offer, contest, sweepstakes, or social networking service, with our service providers and licensees who perform services on our behalf. These service providers and licensees are not authorized by us to use or disclose the information except as necessary to perform services on our behalf or to comply with legal requirements. We also may share information with our affiliated companies, licensees, franchisees, advertising agencies and promotional partners to, for example, send you information about products, services, or promotions that may interest you.
Certain features on our Site may contain interactive areas where users can submit comments, images, recipes, or other content that may be visible to others. Users should be aware that when they voluntarily disclose personally identifiable information (e.g., name, email address, postal address, etc.) in public, interactive sections of the Site, the information can be read and used by others. We strongly encourage you to not disclose any personally identifiable information in any such submissions of content to the Site. We make no representations and undertake no obligations as to the security or use of information you voluntarily submit via any Sites. We also reserve the right to remove any user-generated content we deem inappropriate for any reason in our sole discretion and without notice.
Links to Other Websites
How We Protect Personal Information
We maintain administrative, technical and physical safeguards to protect the personal information we obtain against accidental, unlawful or unauthorized destruction, loss, alteration, access, disclosure or use. While we believe these safeguards are effective to secure your personal information, no method of security is 100% secure from all potential threats. Consequently, we cannot guarantee the absolute safety of personal information submitted on the Site.
Children Under the Age of 13
This Site is not aimed at children under 13 years of age. Any information submitted through the Site that we know or reasonably believe originated from a child under 13 years of age will be deleted. Children should never reveal their address, phone number or other personal information to any strangers on the Internet.
You may contact us as described in the How to Contact Us section below to review and update your preferences, ask us to remove your information from our mailing lists, or to submit a request. All of our promotional emails contain an “unsubscribe” link that you can click through to stop receiving future promotional emails from the Smithfield brand or group that originated the promotion. Even if you opt out of getting marketing messages, Smithfield will still send you messages about your questions and purchases.
How to Contact Us